With the increasing number of Smartphone users, mobile apps are gaining exponential popularity. Apps are continuing to move towards a world where they play now and pay later. According to the data received from Gartner, the total number of app downloads is set to exceed 100 billion this year. Paid apps have always made up a tiny percentage of overall downloads. So, it has also been predicted that by 2017, nearly 95% of downloads will be for free which is up from almost 90% last year.
But this does not mean there is less money to be made because people will spend three times as much on apps in 2017 than they do now. It’s going to come from in-app purchases such as extra lives in gaming apps or the subscription fee like in Pandora that provides music streaming without advertisements.
Mobile games are making up to nine of the ten top grossing apps in Apple’s app store. That is why it can be expected that developers will look at the gaming industry more in the coming days.
Prabin Gautam, Director of VIS says that “A game can be sustainable on revenue raised from only two percent of its users.”
A recent survey of marketers by Association of National Advertisers (ANA), found that mobile is the new marketing focus. 96 percent of marketers currently use or are planning to incorporate mobile marketing into their marketing mix, with 85 percent reporting an intent to raise their mobile budgets in the near future.
So have you got the mobile app strategy to enhance your business? As you can see there are realistic benefits in future of mobile, you should really move into mobile. And when it comes to mobile, VIS is your complete solution that allows creating and delivering enterprising mobile web apps quickly and easily. They are extremely usable and look great across multiple mobile platforms. It is here just for you. Just remember to email us at info@visnetwork.com.au or dial 0431 041 875. We are just a call away from you.
But this does not mean there is less money to be made because people will spend three times as much on apps in 2017 than they do now. It’s going to come from in-app purchases such as extra lives in gaming apps or the subscription fee like in Pandora that provides music streaming without advertisements.
Mobile games are making up to nine of the ten top grossing apps in Apple’s app store. That is why it can be expected that developers will look at the gaming industry more in the coming days.
Prabin Gautam, Director of VIS says that “A game can be sustainable on revenue raised from only two percent of its users.”
So have you got the mobile app strategy to enhance your business? As you can see there are realistic benefits in future of mobile, you should really move into mobile. And when it comes to mobile, VIS is your complete solution that allows creating and delivering enterprising mobile web apps quickly and easily. They are extremely usable and look great across multiple mobile platforms. It is here just for you. Just remember to email us at info@visnetwork.com.au or dial 0431 041 875. We are just a call away from you.
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