It is said that even too much sweetness tastes bitter and likewise it’s the case for online marketing called SEO (Search Engine Optimisation). SEO is an important factor for optimising your website however, too much SEO can simply destroy everything you are trying to achieve.
SEO is a practice of making your website or content familiar to search engines and increasing its ranking status. When SEO was hype in previous years, over-optimisation was usually the process taken to get ranked. It was as simple as using an abundance of keywords, and exchanging thousands of spammy links. But as we all know technology is never constant and is evolving rapidly over-optimisation is no longer effective. Today SEO depends on meaningful content with genuine link exchanges.
SEO is a practice of making your website or content familiar to search engines and increasing its ranking status. When SEO was hype in previous years, over-optimisation was usually the process taken to get ranked. It was as simple as using an abundance of keywords, and exchanging thousands of spammy links. But as we all know technology is never constant and is evolving rapidly over-optimisation is no longer effective. Today SEO depends on meaningful content with genuine link exchanges.
This may seem obvious to some, but you have to write primarily for the readers and not to please the search engines. If your content seems too mechanical and optimized for search engines, your readers will notice it quickly. Therefore, it is necessary to avoid filling a content based on keywords at all costs. Instead of doing that, try to use them intelligently and naturally throughout the content like this zoho consultant keyword based article. There is no keyword stuffing there.
ReplyDeleteOnce again, Google's goal is to offer quality content to users, but do you think that a bunch of meaningless keywords is considered quality content? Not much less. When it comes to writing content you have to be the best, you have to make Google see that you really deserve that first position. Filling the keyword text will not do it, nor will it generate mediocre content, which brings us to the next golden tip.
Thanks for sharing this post!
ReplyDeleteDidn't know that over-optimization is actually a thing
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